b"1 2Prepping for Market Pricing StrategyTo maximize the value of your property, we Experience shows that pricing a propertywill work together to determine potential correctly from the start results in the greatestcosmetic improvements, renovations, and/or buyer interest at the most favorable price. Westaging plans. Then we'll leverage our best-in- will carefully analyze the market using ourclass, photographers & videographers to local expertise to determine the optimal price.showcase your property in the very best light.3 4Strategic Marketing Launching Your PropertyTogether we will build a customized marketing This is the big day when we announce yourplan that is tailored to reach the most relevant listing to the world. Your property will make itsand qualified buyers through digital, social debut on sothebysrealty.com, and thenmedia, and print advertising. syndicate to the top real estate and mediawebsites across the globe.5 6Showings & Open Houses Closing The TransactionWe will determine how showings and open Listing your home is just the beginning. Fromhouses fit into the marketing and selling negotiating offers to navigating inspectionsstrategy and will work with you to facilitate and paperwork, we will guide you throughthem, and provide you with feedback from every step of the closing process. Our priorityprospective buyers along the way. is to give you a smooth and seamlesstransaction."